The Annex · Parlor Fridays
Hours that exist nowhere else.
A small number of additional monthly hours, opened by participating firms, bookable only by category-matched Concierge vendors — and orchestrated, end to end, by the concierge.
The Annex
Why a firm
says yes.
Opening a Parlor Friday costs a firm almost nothing, and returns a great deal. That asymmetry is the point.
Filtered demand
Only category-matched Concierge vendors can book. Every hour is relevant before it begins.
Zero operational load
The concierge handles scheduling, briefing, and follow-up. The firm simply opens the door.
2× points
Annex windows earn double into the Firm Pool — the most efficient hours on the calendar.
A "Good Parlor Exclusive" badge
Editorial recognition that the firm hosts hours found nowhere else in the industry.
The Shelf Index
The Michelin Guide for hospitality vendors.
Every meeting produces three honest signals. Sample-worthy? Spec-worthy? Information-worthy?
Three signals
Captured after every meeting, by the person who was actually in the room.
The Parlor Score
The signals compound into a single standing that governs placement and Annex eligibility.
The Shelf Index
Annually, the scores resolve into a published ranking — spec-worthiness, not presentation polish.
It measures the one thing the industry has never had data on: whether a product is specified once the room empties. We have it because the meetings happen here.
The Good Parlor Annual
The credential vendors
compete to be in.
Once a year, the Shelf Index becomes a publication — the editorial record of who is being specified, and why. It is not advertising space. It cannot be purchased. A place in the Annual is earned in the room, meeting by meeting, sample by kept sample.
Request access →A credential, not a campaign.
The Annex, the Score, the Index, the Annual — one system, built so that being good at the work is the only way to be seen.